<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2802239133247836&amp;ev=PageView&amp;noscript=1">
RECIPE CONTEST (2)
Kellanova_AFH_Website_Banner (18)
HDYC How to Win (15)

Contest Overview

1-2

Who Can Participate:

Open to K-12 School Nutrition operators across the U.S. (not affiliated with Chartwells, Sodexo or Aramark).

How to Enter:

1. Start with one or more of the participating Cheez-It® Made With Whole Grain or Kellogg's® Graham crackers (see full list of participating products in Contest Rules below).

2. Incorporate the crackers as a primary ingredient into a recipe or concept for your School Breakfast, National School Lunch, A La Carte Smart Snack or Afterschool Snack menu.

3. Submit your entry through the Entry Form below by September 26, providing:

    • Up to two images of the completed recipe
    • The recipe name
    • A short description (up to 100 words) of the preparation method

Finalist Selection:

Submissions must be compliant with USDA School Breakfast, National School Lunch, Smart Snacks or Afterschool Snack requirements.

Finalists will be selected from all submissions based on:
- Receiving a clear quality photo of a single serving of the prepared concept (50%)
- Concept captures the deliciousness of the featured brand (i.e., participating product/s) through the recipe image and/or recipe name (25%)
- Culinary creativity of the recipe (25%)

How to Cast Your Vote:

Once finalists are selected, their submission photo and recipe will be posted to the Kellanova Away From Home K-12 website (from October 6, 2025 to October 17, 2025) and you can cast your vote for your favorite submission.

List of Participating Products:

24100-12431 Cheez-It® Made with 8g Whole Grain Crackers, Buffalo 175ct / 0.75oz


24100-79263 Cheez-It® Made with 9g Whole Grain Crackers, Original 175ct/ 0.75oz

 24100-10480 Cheez-It® Made with 12g Whole Grain Crackers, Original 60ct/ 1oz 

30100-12956 Kellogg's®Scooby-Doo!™ Baked Graham Cracker Snacks Chocolate- 210 ct. / 1 oz.

30100-50689 Kellogg's®Scooby-Doo!™ Baked Graham Cracker Snacks Cinnamon- 210 ct. / 1 oz.

30100-55644 Kellogg's® Bug Bites®Cinnamon Grahams- 210 ct. / 1 oz.

30100-40213 Kellogg's® Tiger Bites Granola Grahams Original / Honey- 150 ct. / 1 oz.

30100-12695 Kellogg's® ChatSnax Vanilla Crunch Grahams- 210 ct. / 1 oz.

38000-29476 Eggo® Original Grahams Crackers- 100 ct. / 1.74 oz.

38000-24520 Eggo® Cinnamon French Toast Grahams Crackers- 100 ct. / 1.76 oz.

30100-91822 Kellogg's® Honey Grahams- 3 ct. - 150 ct. / 3 ct.

30100-91829 Kellogg's® Original Grahams 3 ct. - 150 ct. / 3 ct.

HDYC How to Win (17)

Participating Products Include:

Recipe Voting Form

Entry Form Countdown

How Do You Crunch? Recipe Contest Entry Form

Important Notices:

🔸 Important: No students may appear in any submitted photos. Images including students will be disqualified.

🔸 By entering, participants grant Kellanova rights to use submitted content across marketing, promotional, and educational materials.

KELLANOVA®  K-12 HOW DO YOU CRUNCH? CONTEST

Abbreviated Rules. Contest entry begins on 7/14/25 at 12:00:00 AM (ET) and entry ends on 9/26/25 at 11:59:59 PM (ET); and Public Voting ends on 10/17/25 (“Contest Period”). Open only to foodservice operators (K-12) that are not affiliated with Chartwells, Sodexo or Aramark; purchase and sell any of the Participating Products; are legal residents of the fifty (50) United States and District of Columbia; are eighteen (18) years of age or older at the time of entry; and are in good standing with the Sponsor during the Contest Period and at the time of awarding of any prize. Go to info.kellanovaawayfromhome.com/how-do-you-crunch for how to enter, prize descriptions / restrictions and complete Official Rules. Void where prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.

© 2025 Kellanova

READ FULL RULES HERE